Dating commercial zoosk
But it says it is unique in applying “behavioral matchmaking,” which connects users based not on stated preferences alone, but also on actions, such as whom they send messages to, respond to and ignore.“Using our technology, we’re going to try to introduce you with more people that you click with, and it’s up to you where you take it from there,” Ms. About 22 percent of Americans from age 25 to 35, and about 17 percent from 35 to 44, have used a dating website or mobile app, according to a 2013 report from Pew Research.
Another 2013 study, published in the Proceedings of the National Academy of Sciences, found that about 35 percent of couples who married from 2005 to 2012 met online.
When I first heard the word “Zoosk” several years ago, I thought it was the name of an exotic fruit or fish or something.
Turns out it was the name of an exciting new dating site.
They walk amiably in a park and soon part with awkward waves from two paces away.
“First comes like.”Hugo Stenson directed the spot, which will be introduced on television on Monday, with a minute-long version appearing only online.“First comes getting everything right,” says the voice-over as they clink glasses in his living room.That is followed by the sound of the smoke alarm because dinner has burned, and the voice saying “First comes getting it a little wrong.” Later that night, they laugh on a park bench as they eat pizza, and the woman brushes a crumb from his cheek.The campaign is the first work for Zoosk by Muhtayzik/Hoffer in San Francisco; “Muhtayzik” is the pronunciation for the surname of the agency’s co-founder and executive creative director, John Matejczyk.“We looked at the whole category of online dating, and it seemed strange that this thing that should be intimate and personal was being sold like a used car, with promises like, ‘Most marriages on this site! Matejczyk said.“There’s this false, overburdened approach to dating with these sites that are so much about getting married, but just ‘falling in like’ with someone is more attainable,” he said.
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The full article was originally published at Examiner, but is no longer available.